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The artisans and coffee producers belong to different communities and municipalities of the Highlands of Chiapas, among them: San Juan Cancuc, Oxchuc, San Andrés Larráinzar and Zinacantán, located on the outskirts of the city of San Cristóbal de las Casas, so traveling to the city to sell their products generates a great effort. In addition, women live in a patriarchal society, in a context of social inequality, where women must get ahead through what they know how to do to support their homes.

 Some barriers that they must break down when selling their products are:
 artisan2you is designed as a direct sales space promoting their own businesses in a context of transparency, independence and sustainability.